That’s the proposition in front of the customer for a batch of new esurance commercials.
They feature actor Dennis Quaid who, curiously, has simultaneously come out with some self-revelatory interviews about his long-term cocaine addiction.
I have nothing against either esurance or Mr. Quaid.
I’m looking at it strictly from a marketing perspective.
They employed this gentleman as a spokesperson, along with his self-revelations.
But we all know that celebrity trumps most misdeeds.
What can we, as humble, ordinary marketers learn from this?
Celebrity is all about repetition, breadth and width, which we shall assume is the measurement of time.
Mr. Quaid is familiar to the audience for decades.
Millions of people have seen his movies.
Many of them may be considering an automobile insurance commitment in the near future.
So again, for us, we understand that we need to be in front of a consumer often, across multiple channels and over time.
That’s why we offer Timeless Profit Principles in a daily email.
Every single day you receive an idea or lesson you can use in your marketing.
And hopefully you’ll use those ideas to get in front of the customer often and overtime.
Until tomorrow, FG.
See you on the high side!