There is nothing like a parent frantically trying to solve their baby’s discomfort.
You will read anything, try anything, buy anything to protect that child.
In our case, it was diaper rash that started to look like leprosy.
He was in pain judging by the squall and it looked a mess.
So we did the reading.
Multiple trips to CVS for Desitin, Vaseline, Hydrocortisone, Butt Butter, etc.
Nothing was working.
We tried bigger diapers, because that could have been the cause.
Then we read changing diaper brands could also cause irritation.
At its peak I would have paid hundreds to ease his condition.
At one point we said to each other, okay, if it’s not good by Monday, we’ll go to the doctor.
(By the way, this was only a week of anguish – don’t want the Internet Police thinking I’m neglecting my kid.)
A couple days after we got the medicated cream, the rash, which was actually a yeast infection, went away.
He’s comfy again and I am just about ready to climb down out of that I’m a failed parent tree.
In terms of marketing, I am amazed I didn’t find a clear, sequential list of causes, cures and steps to take in case of worsening diaper rash.
I’m sure it’s out there.
What I did find was a mish and a mash of bad data.
The lesson for marketers? If you’re in a situation where there is as much or more bad info than good, make it your duty to provide what’s missing.
Then get your message out to the world!
If you want help doing that, subscribe to Timeless Profit Principles, the 5 a.m. email that gives you something to think about, and act on, to advance your enterprise and make more sales.
See you on the high side, FG.