I was in the car recently with my two boys and one of the radio stations is playing Christmas music around the clock.
The older boy, Zachary, said oh that reminds me I have to make my Christmas wish.
The little one knows who Santa is but can’t quite say the word Christmas yet.
I think what matters most is the impact the music had on the older boy in the front seat.
The one with his hands on the steering wheel.
It was making me think about how I wanted them to have a good Christmas.
About how every Christmas is a packet full of memories that will carry with them forever.
I may have given a moment to think about what I should buy them, but that’s not really the point.
It was putting me in the mood for what is usually one of the happiest months of the year.
Because I was thinking about copywriting lessons in things like Christmas music, I thought about the one-year in my life when there was no Christmas music.
I was about the same age as Zachary. I remember it clearly – both the weeks leading up to Christmas and how it made the holiday feel that year.
There’s an important business lesson in the year without Christmas music.
You’ll find it in the paid edition of Timeless Profit Principles.
It will give you pause whenever you think your marketing lessons are wasted.
If you’d like to these kind of daily lessons in your mailbox every morning at 5 a.m., subscribe to Timeless Profit Principles today.