Occasionally I get sucked into the orbit of watching Reality TV.
I consider myself lucky because my spouse has curated the “best” shows and only watches those.
So there’s this show with a former actress who has a marketing business.
The product is herself, which is totally cool.
To extract money from this business she sells jewelry and some other stuff that isn’t exactly clear to me from the show.
Incidentally it’s called “Very Cavallari”.
It stars Kristen Cavallari.
So you can see she’s got the branding thing down cold.
The show is mildly entertaining.
Others have pointed out that the real star of the show is Mr. Cavallari, but that’s besides the point.
During one episode Ms. Cavallari said one thing that blew my mind:
“We don’t pay for advertising. All our customers come from social media.”
And I was like, dang, you are a genius.
There’s plenty other examples of famous people using the Internet as a marketing platform to generate new revenue, so she is not unique.
But she is successful.
When I watch the show I can see how she is using basic marketing principles to keep people’s attention, entertain them and sell them stuff.
That’s all it is, a marketing platform.
(I’ve often wondered if the Reality TV show producers take a cut of the ancillary income generated by this exposure, but I’m guessing not.)
If you haven’t watched any episodes and want a light approach to learning marketing, check it out, it is all there.
If however you’d like a less glamorous but still effective way to learn marketing, subscribe to Timeless Profit Principles – the daily email that comes at 5 a.m. with a single marketing idea you can apply to your enterprise.
See you on the high side!