Like a lot of people on the Internet, he spent a lot of time trying to get attention. Leaving stray marks all over the place, giving away stuff, making comments.
The usual. Some people call it “brand building,” but that term may be already be out of fashion.
And because a lot of people doing the same thing traffic in fashion – either inventing trends out of whole cloth or jumping on the wagon, there is always a new thing to chase.
All of which kept him from focusing on the real purpose of having a business.
Sounds simple, right? And when it occurred to him that he was neglecting his real purpose, he felt a little silly. For a moment.
But not for long. Everyone is doing the same thing, he realized.
Still doesn’t make it right.
So he focused.
On the real reason he has a website.
To make money.
While none of the green stuff materialized instantly, he felt better.
He was free.
No more pretense, no more pom-poms.
Here’s my product. It solves a problem.
If you have this problem it will work for you.
Because it works.
And because it solves a problem, because it works, I charge money for it.
Would you like to buy it today? Or come back tomorrow.
Go and get your credit card. I’ll be here.
The purpose for which I am in business.
The problem I can help you solve is how to sell tutorials, courses or newsletters directly from your website. It’s automated. Once you set it up, anyone can buy and receive the product automatically – while you receive payment directly into your PayPal account.