When I was working in a cubicle environment, and this was in the tech world, every couple of days I would hear an extended conversation about straight-up fanboy material.
Let me stress the word, boy.
I was working with grown men who were talking about what Star Wars related item they had just purchased or what new video game they were playing or really long conversations about the ins and outs of various plot points in sequels, etc.
Please note these are relatively well paid people – often over $100,000 a year – to sit in a cubicle and play with computers.
I listen to the conversations and thankfully I gave off the vibe that I don’t care.
Because what I also know is that if there are a couple of hundred people making $100,000 a year that means there are layers of management and corporate suite people making multiple hundreds of thousands a year to run these projects.
It occurred to me that a grown man having fanboy conversations would never get tapped for one of these positions.
They limited themselves by their conduct.
That’s fine if you’re conscious of what you’re doing.
These people have a persona and it works for them.
However I wonder if they know what they’re missing.
In terms of marketing, the wrong persona can be fatal.
In the paid edition of Timeless Profit Principles I talk about bro-tastic
(Man Child!) marketing and how it’s created a tremendous opportunity for those who see the bigger picture.
Subscribe today, until tomorrow, FG