It sounded like a great idea.
No one knew what to expect. No one had ever seen anything like it before.
But they were excited. And because no one had ever seen it before, because it sounded so cool, anticipation was building.
When the 60-foot trailer pulled up to the house, the words and graphics plastered along its body made everyone go silent. It was real, but the secrets were still hidden inside.
While the driver found a place to park, the children were jumping up and down.
The parents were smiling because the kids were happy.
When the driver opened the door the kids rushed inside.
There was a single moment of pure silence.
Then the shrieks. And the clambering over the leather couches. The grabbing of the game controls.
Fourteen kids in front of four big screen TVs, each with its own video game console.
This was the first mobile video game birthday party they had ever experienced.
Eventually all the parents went inside the truck to see what it was all about.
Everyone was impressed. Mostly because the kids were so happy. It was the perfect idea.
For two solid hours fourteen kids played video games. Inside a 60-foot truck with leather seats, 4 big screen TVs and every video game title currently on the market.
Even though there was candy and cake and the usual birthday party accessories, almost everything besides the main attraction was ignored.
Simply because it was exactly what the customer wanted.
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