He received a Minecraft-themed Lego set the last night of his seventh year.
“This is the greatest! It’s what I always wanted!”
He went to bed happy.
The next morning, the first day of his eighth year, he couldn’t wait to start putting the set together.
It was so awesome!
Then the school day intervened. He brought cupcakes for all the kids, because his mom is so awesome.
The first afternoon of his eighth year took him to Best Buy, where he got his first Xbox. He also received a Minecraft game to play in the Xbox.
The Xbox was connected to the 32-inch, wall-mounted flat screen television and Minecraft was installed.
It was awesome.
So awesome that he deliriously announced, “I don’t need Legos anymore! HaHa!”
The partially completed Minecraft-themed Lego set had been pushed to the side of the kitchen table.
Someone’s going to finish putting it together. It’s probably not going to be this year’s sophisticated 8-year-old consumer.
Consumer tastes shift constantly. From one year to the next certainly, often overnight.
For the marketer or product manager it is never personal. You may have a product consumers love today yet forget about tomorrow.
It has nothing to do with you, or even the product.
The decision is up to the consumer. Always.
All you can do is accept this truth and attempt to identify your ideal consumer’s taste today.
Extra credit for those who can anticipate their customer’s taste for tomorrow.
And be ready with the perfect offer for the perfect product at the perfect price.
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