Let’s assume you have a good product. It does something. It works. It is priced appropriately.
If it is not selling you are looking at it the wrong way.
You have to look at it from the point of view of the customer.
Specifically the problem it solves for that customer.
If your product works it might solve several problems.
Think of a specific customer with one of these problems.
Imagine yourself as this customer, having this problem.
Write a sales letter explaining how it solves this problem.
Repeat the process for every problem your product solves for that specific customer.
Think of a different, specific customer and do the same thing.
You will find yourself writing as many as a dozen different sales letters.
If you take the time to imagine specific customers with specific problems that your specific product solves.
You have to forget yourself if you want to do this.
It can be done with practice – and with enough desire to sell more of your product.
Which solves your problem.
If you have a product that solves specific problems for specific customers, check out our easy-to-follow 8 step course for selling solutions from your own website.
It can solve your specific problem of how to sell content to your customers today.