If You Can Read
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Your Sales in
Dear Marketing Colleague:
If you’re not seeing the sales you’d like in your enterprise, has it occurred to you that maybe you’ve strayed form the basics … gotten caught up in fads or “tricks” that promise outsized returns but fall flat in practice?
Maybe it’s time to get back to the core principles that drive actual consumer behavior, where they go from cold fish to leaping at the bait you put into the market!
You can do that, starting today, with our course that hits your email inbox every day, with an idea or insight you can put into your marketing practice.
“Timeless Profit Principles”
As the name suggests, this course has only 1 purpose – to provide you the information you need to make more money in your business – both with the customers you already have and the ones you will attract tomorrow. Here are some of the ideas you can start getting delivered to you today:
Amazon’s method for building billion-dollar products – Jeff Bezos won’t launch anything new without it!
What English butlers can teach you about customer service.
The five things Chinese fentanyl dealers know about marketing that you don’t.
Why consumers keep eating McDonald’s – even though it’s killing them
The marketing lesson from the aw-shucks hillbilly in a red diesel pick up truck.
Proof that great copywriting can sell a bad product (marketing fanboys will hate this historical example but it’s true).
The deep human need that long sales letters satisfy – and raises customer perception of your value!
How to use middle class desperation to sell more of your product.
Why sociopaths make the best marketers.
How to dramatize a common practice in your industry to give you an edge over your competitors – without spending any additional money!
Mystery writer Elmore Leonard’s secret to writing compelling copy that sold millions of books.
Why copywriters go to prison. (Hint: not just because of alcohol, drugs or mental illness!)
How to exploit the human instinct for superstition to sell your product. (This is the core of most buying decisions.)
Use your own violent reaction to beggars to strengthen your sales pitch.
How to turn this poisonous human emotion into a profit center!
Why you need to exploit your customers need to be special.
The psychological trick you must use on yourself to sell others or die broke!
Avoid this common mistake that keeps most book authors in the poorhouse – despite working hard!
The old-timey book that can prevent the most common online entrepreneur’s fatal mistake.
How capitalizing on people’s hatred of their jobs will help you sell more.
How a $2 carrot peeler can help you justify charging higher prices – and have your customer’s happy to pay!
Appeal to a man’s most primitive instinct to make him buy. (Do this and they will thank you!)
The simple writing trick used by famed direct mail copywriter Eugene Schwartz that will make effective sales copy flow out of you like turning on a tap!
How to write sales record busting emails in three minutes.
The only thing you need to learn from copy writing legend Gary Halbert’s career.
What a dead, disgraced New Age entrepreneur taught about business.
The mental shift Garth Brooks made to become the greatest selling country artist of all time.
How to turn your customer’s life disappointment into new sales. (Hint – just because they’re down doesn’t mean they’re out.)
This kind of customer is like your drug addicted brother – avoid them at all costs.
You can’t (directly) shame your customers (their feelz are more important than reality) – here’s what to do instead.
Don’t sell until you see the terror in their eyes!
The messaging skill that sets you apart from your competitors and how to achieve it.
Never overestimate your competitors – Amazon and Facebook proved this principal – supposed giants can be beaten.
What to do when other marketers say stupid things (it’s called “talking your book”).
How to exploit people’s incorrect feelings of being equal to everyone alive.
Jesus Christ give a decent bonus – a six page PDF is BS and you know it!
Yep, it’s a Cadillac. People love their brand aspiration!
Life is grim, make them happy! Laughter is a drug that helps the patient and turns them into customers.
Satan was a lifestyle entrepreneur – this true story of an All-American scammer will blow your mind!
What creepy plumber vans can teach you about local marketing
The sales persona that will kill sales (people don’t believe it and they hate you for it).
The storefront window approach to writing sales copy (easy to understand very hard to do).
The military email style that commands obedience.
The banana man’s guide to high pressure selling!
Why listening to kids will convince you customers are insane and how to make money off irrationality.
Why you must convince your customer that evil exists and how you will inspire a religious following.
The cult leader’s secret to being an authority!
Why shunning a portion of your market is essential to success.
Deviously fuel peoples deep-seated need for revenge and they will pay you anything you ask!
Honestly demonstrate how they can make money today.
More money = more sex – it’s true, everyone knows it – so show them how to get it!
Why you should market to frequent flyer’s – and not just because they’re educated, make more money and are better looking.
How to benefit from mass hysteria that clouds people‘s judgment (cray cray brings the payday).
How buying mimics a drug addict scoring. Build this into your marketing program and you will have people jonesing for a hit of your goodness.
Tick-tock – time constraints literally makes people’s brain itch – give them a way to scratch!
Always be yourself – it’s the opposite of what you customers do in their everyday life. It will confuse and confound them – but it will lead to a golden outcome .
Looking for something to sell? Listen for insults instead of compliments. It’s counter-intuitive but can unlock an unanticipated profit stream.
Why you should try selling something stupid (especially if you’re working on an “important” project).
What Secretary of Defense Jim “Mad Dog” Mattis can teach you about business. This will keep you up at night.
What 100 years of marketing has done to your customer’s brain and how to trigger them easily.
The boring marketing technique that works.
Why imagination is actually an entrepreneur’s biggest enemy and how to get it back under control.
The universal trait romance novelists use to keep millions of readers coming back for the same story, over and over again.
The popular pornography technique that will give you invaluable insight into your customer’s psychology.
How acting like God will create a flock of customers around you.
Understand this new consumer attitude towards shopping and make more sales. This new attitude will only get worse in coming years, so there’s still time to profit!
Night terrors! Discover and use what keep your customers up at 3 in the morning to make more sales.
The horror movie effect you can use to make your customers think of you as a safe haven.
The horrible definition of Internet marketing that will make your life easier and turn your business into an enjoyable game.
How to appeal to this runaway social epidemic that will make your customers love you.
An insight into buying behavior that will make writing copy easier.
What to understand about the addiction epidemic that will redirect your marketing strategy toward greater profit.
The substitution principle in human psychology and how do use it for maximum profit.
Fulfill this grade-school emotional need and get the sales you want.
The terrifying reason you and your customers need to be in the 1%!
How to provoke the time honored tradition of class anxiety in your prospects.
Why first class air travelers are first class suckers and how to benefit from their vanity.
What the GoFundMe generation tells you about your potential customers – and how to “work the worm”!
Teach people to look “up”, not “at” and you will be providing a real benefit.
People are waiting for Santa Claus. Bring the ho-ho-ho!
Many marketing gurus have ended badly, study them as you encounter guideposts along the way.
Understand cargo cult psychology – and you’ll know how to sell trinkets to the natives!
The simple tactics 2 waiters use to make a fortune in at 10-seat lounge will show you how to make make money with a small audience.
People love recognition! You’re special!
Your customers are bored – give them a break from the repetition and monotony of their daily grind.
“We’re Number One! We’re Number One!” (People love victory celebrations.)
Why the hideous exclamation point is a necessary evil! (And not because it’s a blatant phallic symbol!)
Understand your customer’s need to accommodate the reality of oppression (even if it’s imaginary, the effect is the same).
Why you should write your long sales letter with this Very Important Person in mind!
The simple “hypnotic trick” that will help your customer justify their allegiance to you – and why you need to do it!
Feed their conspiracy theories – some of them are true!
Is the premium pricing model in danger? Read this story to see if your service is in the safe zone!
Understand how the meritocracy has failed your customer – and channel their rage to drive sales!
Conspire with your customer’s weird motivation and they will gladly pay you for the privilege!
Five reasons journalism is the last place to learn about business – and the obvious reason it’s a counter-indicator!
Facebook groups are proof of this human weakness you can use to make more sales.
How you can use what surfers know to master market timing.
What two insanely bad plane fights can teach you about your potential customer.
The crippling illusion internet marketers fall prey to – and the easy way to overcome it.
Why it’s so easy to sell to hypocrites!
The stunning quality from a modest service provider that illustrates a winning business formula.
A universal trait from the animal kingdom that will alert you to changes in the business environment. (Hint – Facebook’s impending demise!)
The nervous, obsessive and almost paranoid question you have to ask yourself if you really want to hit it big!
Try this brain-bending thought experiment and develop impeccable x-ray vision into consumer behavior!
Why are you should be close friends with the guy known not-so-affectionately as “Mr. Discount”.
Antidepressant ads got you down? Copy their formula and smile all the way to the bank!
The gulf between training and implementation and how to bridge it.
Bro-tastic marketing – really? (Gonna’ look weird when you’re old.)
Understand the key relationship between marketing and product value and you’ll get more sales for life!
How buyer motivation can lead too long term satisfaction – don’t skimp this step.
How a grade school math teacher’s interaction at 7-Eleven helped re-invigorate his commitment to his career – and may save your business!
How marketing mimics an effective psychological tactic to help students move from defeat to success – and why it is the foundation of all great marketing!
Want to add spice to your headlines? – click here (not the National Enquirer or Buzzfeed!)
Why you’re probably not in the business you think you’re in – and how getting into it will sharpen your focus and increase profits!
Why people really want to buy a convertible and how you can use this in your marketing.
I + O = P! This is a formula that works even though I wish it didn’t!
How to instantly lose credibility it took years to build!
A forgotten source of profitable ads from the golden age. (So obscure it’s almost like people want to keep it hidden!)
Here’s who to emulate if you want to be a wealthy lifestyle entrepreneur!
How the Bureau of Labor Statistics can teach you to lie with Math!
The dirty secret of the recurring subscription model that brings in free money!
How a child’s game perfectly illustrates advertising’s command over the customer’s mind!
Overcome buyer’s remorse before it happens – this is easy and keeps you from making the same mistake that has caused many copywriters to lose everything!
What Yoda and Charles Bukowski know about copywriting will make your life easier once you accept it – and put it into practice!
What every parent knows when they are dealing with a 2 1/2-year-old who has made up his mind! (And what it means for your marketing.)
How you can start with no capital and no experience and follow your own path to financial success!
Band of Brothers – the real reason the English won the Battle of Agincourt – and how to apply this martial discipline to your business.
What if Mr. Rogers were an Internet marketer? Would he bribe you to be his friend?
Why sales letters wind up getting “wrapped around the axle” and only get the sale in the copywriter’s mind!
The only thing worse than a week-old croissant is a stale marketing message!
Don’t put your eggs in one trendy basket – my preteen taught me this one!
Hey Ho Let’s Go! Why the Ramones are the perfect puck rock approach to marketing!
With every parent knows about portion size for toddlers and how it applies to product design. (Hint – you learn pretty quick you don’t want to be cleaning mashed bananas off the walls!)
The drunken toddler guide to marketing. (Make this design philosophy part of your DNA!)
What Pink Floyd’s The Dark Side of the Moon can teach you about marketing – specifically, how to make sales forever!
Sell them tickets to Fantasy Island – they never have to get on the plane!
You can get all these answers to your marketing problems – and implement them to make more money – simply by subscribing to Timeless Profit Principles.
It’s a daily email service that is immediate, practical and quite frankly fun to receive – so that you start each day with a fresh insight or tactic to put to put making more money for YOU!
Click here to subscribe or use the button below.