Department of Defense Analyst Discovers Hidden Formula Behind the Multi-Million Dollar Products of the Last Hundred Years!
On a clear night in Cheyenne, with C-130s rumbling overhead, the answer I sought literally dropped out of my mind – fully formed!
you I was interested in making my fortune as an entrepreneur. Even had
some moderate successes that provided a decent lifestyle for my family.
There were a couple misses along the way, but nothing that I couldn’t
I had figured out, again maybe like you, that struggling to make a
living as my own boss wasn’t really much different than having a job.
There were times when it was a lot more stressful, matter of fact.
I had pulled back from my business efforts for a time. Decided that if I
was going to take the plunge, that this time it would have to be a hit –
a multi-million dollar sure thing.
The science of creating million dollar products can be taught!
Like I said, I found the answer. It is simple and it is repeatable.
writing this letter to you in a public library and there is a homeless
man sitting in the cubicle across from me. I am 100% positive that I
could teach this method to him – and that he could put it into use and
create a better life for himself.
catch of course is that he would have to be willing to put in the
little bit of effort necessary. And because I’ve done most of the work
already it is very little work indeed.
before I tell you about this simple secret to creating million dollar
products, let me give you a little background about how I came up with
Bear with me, there are lessons to creating your own breakthrough products in this short tale.
The not so glamorous world of a cyber security expert
my work as a DoD Analyst, we collect large datasets – terabytes at a
time. Our task is to decipher what’s happening and use that to protect
the lives and capability of our 350,000 person force.
data is overwhelming. Often it makes no sense at all. When there is a
glimmer of hope, we find something else that contradicts what we thought
Then there’s everyone’s opinions, and god bless ‘em, but Generals have some real beauts!
It’s frustrating, but we keep at it. The stakes are too high to quit.
The best day is when we come up with an answer – and can teach it to the people in the field.
greatest day is when we can teach it to one of our people in a manner
that so simple they can pass it on to the next soldier. We know we’ve
done our job when we see it working in the field.
So what does this have to do with breakthrough marketing concepts?
I applied the same scientific approach to studying million dollar products as I do to my day job.
And because, like you, I wanted to make my own fortune, it was deadly serious.
I did things most people wouldn’t do – went back a hundred years,
looked in obscure corners of the Internet, even, aghast, dug up books
and periodicals that most of today’s generation of marketers have never
Along the way I asked myself a simple question – what do these million dollar ideas have in common?
And how do I come up with one of my own!
How the silhouette of a BEAST inspired a eureka moment!
Remember I started this letter about that night in Wyoming?
I saw the C-130s taking off and landing on that cold evening, I had
been “cooking” with my project for a couple months. And I was at the
point where I knew I was close – could almost touch what I was after –
but it was still just out of reach.
you’ve been in the military, you know what a C-130 is – there is
nothing else like it. It projects force by its sheer size and sound. Our
adversaries have also come to know what they mean – Big Daddy’s coming,
and he is pissed!
And sometime during watching those beasts going about their business, I realized that that was all it was:
Million dollar products tell you what they are just by showing up!
Consider the big hits, books like Think and Grow Rich or How to Win Friends and Influence People.
In both cases, you know exactly what they are as soon as you read their name.
The great thing about simple titles like these is they are appealing to those who are already interested in that kind of thing.
But they go a little deeper, don’t they?
someone comes across these classics for the first time, and maybe even
doesn’t know anything about “self-help,” the titles do something else
that makes that new customer do a double take:
The 3 unmistakable traits of million dollar products
The offer is part of the name – Why beat around the bush with a name that doesn’t mean anything until you hear a sales pitch. If you’re showing up to sell something, tell them what it is when you say your name!
Take, for example, The Satanic Bible. That’s a doozy written 50 years ago – and still a bestseller! You know what it is immediately!
There is a mechanism, either directly stated or implied – Continuing with our pal Satan for a minute, the word “Bible” in the title is in itself a mechanism! Everyone knows what a Bible it and they know what to do with it. In this case, they are going into the world of Devil worship, which makes the next trait obvious.
Magic – All the great million dollar products have just a hint of magic in their names. A great product is not just presenting an offer, and a mechanism, but also inviting you into a world where you will know things that others don’t, where you will experience benefits that they don’t – but only if you accept the offer!
You can create your own million dollar product just by thinking about what I’ve just showed you!
you’re looking for a “sure thing” business, please go back and re-read
the last couple sections. That’s really all it takes – a big idea,
presented to the market in such a way that it promises the solution to
their problem, along with at least a hint of how they’re going to do it.
course, it helps if you sprinkle it with a little “magic” – suggesting
to the audience they’re going to be part of something just a little
underground, or at least unknown to them before they heard about it.
Like I said, why bother starting a business and struggling just as heard, or harder, than you do at a job?
Why not start with the million dollar idea and make life easy (and more profitable) for yourself?
You don’t have to work as hard as I did, either!
obsessive certainly helps in my day job as a cyber security analyst.
For this project, I collected dozens of case studies of these kinds of
million dollar products.
I broke down not only what worked, but examined the mechanisms hidden inside products from different industries.
Then I boiled them down into a series of principles I use to create and sell my own million dollar concepts.
that I’ve figured out the framework, I’m also having a lot more fun
than I ever did doing this kind of work. Plus, because I’m using a
scientific method, I get to do it in my spare time and on my terms.
speaking of fun, probably the most enjoyable part of what I’ve created
for myself are the series of mental exercises I use to “trigger” these
million dollar breakthroughs.
Now this system, that I call,
“How to Create Million Dollar Products,”
is available to you!
I took a breather from my marathon research and analysis session, I
realized I had accumulated way more material than could be put into a
single volume. It clocks in over a thousand pages!
then I started thinking about cost – well, I didn’t want to be one of
those guys selling $20,000 programs with a lot of hype and (mostly)
So I decided to package this offer in a way that is both easy to learn AND with an affordable way to pay:
How to Create Million Dollar Products! is published in 48 Special Reports, each issue containing the Principles, Case Studies and Exercises that will help you create and sell your own million dollar product. Each Report is designed to give you the right amount of creative raw material you need to work magic in your own enterprise.
once you “get” the process you will find it is repeatable, over and
over again, and can be applied in as many markets as you wish to
The best part is I’ve been able to keep it affordable, at just $99 a month.
PLUS – You get 4 Special Reports every month! Each week you get access to a brand new Special Report, with fresh audio and written content – all designed to help you create and sell your own Million Dollar Products!
PLUS PLUS PLUS! If you’re not happy, you can cancel at any time, no questions asked! (Hard to do after you’ve already spent $20,000!)
My 3-point guarantee to you
Real Value – Every Special Report is a mini seminar. I don’t hold back. You are paying me and I deliver. Your Special Reports are available automatically every week and access never expires as long as you are a member!
Integrity – Call it a professional liability if you like, but my government work demands personal integrity. Usually when no one is watching. This project is no different.
a husband and a father. (I came to the library to write this letter
because my 3-year old boy is going through his “Ninja attack” phase). So
if you have any questions or think I’m full of stuff, feel free to call
my personal mobile, 703-341-9628.
Responsiveness – As stated above, if you want to cancel your subscription, I will personally process it and send you confirmation.
P.S. I’m going to give you the simple secret to creating million dollar products one more time – It is a combination of intention and research, relying on the creative imagination to deliver to you something brand new that appeals to an audience of your choosing. It’s not any more complicated than that. However, the process does require you to follow a plan, mostly so you don’t waste time or get stuck on lower level ideas. The Special Reports that make up How to Create Million Dollar Products! ! deliver everything you need to get to where you want to go in the quickest, most profitable way possible, go ahead and Subscribe Today!
Everything I’ve said so far comes down to this SHOCKING CLAIM:
You Can Write a Single Sentence that Makes a Million Dollars!
- Napoleon Hill did it with Think and Grow Rich!
- Dale Carnegie did it with How to Win Friends and Influence People!
- Frank Bettger did it with How I Raised Myself from Failure to Success in Selling!
- Anton LaVey did it with The Satanic Bible!
- Tim Ferris did it with The 4 Hour Work Week!
- Gary Halbert did it with How to Make Maximum Money in Minimum Time!
- Ted Nicholas did it with How to Form a Corporation without a Lawyer for under $75!
- Wallace Wattles did it with The Science of Getting Rich!
- Norman Vincent Peale did it with The Power of Positive Thinking!
- Count Dante did it with Black Dragon Fighting Society!
- Joe Karbo did it with The Lazy Man’s Way to Riches!
- Harry Browne did it with How to Be Free in an Unfree World!
- A housewife did it with Hit Man: A Technical Manual for Independent Contractors!
- John Gray did it with Men Are From Mars, Women Are From Venus!
And it’s as simple as How to Create Million Dollar Products!
Don’t think you can make your fortune with How to Create Million Dollar Products? Read what these leading experts have to say about this approach:
Here’s what legendary copywriter Gary Halbert had to say about the idea behind How to Create Million Dollar Products!
“Which brings us to the question, “Are good ideas really all that important?” Not only are they important… they are CRUCIAL! Know this:
“Walking On The Beach And Coming Up With One Good Idea (If You Implement It) Is Worth More Than A Lifetime Of Hard Work!”
– From the Gary Halbert Letter
Here’s what information marketing pioneer Jerry Buchanan had to say about the idea behind How to Create Million Dollar Products!
“Every self-publishing entrepreneur of non-fiction How-To subjects knows that choosing the subject to be covered is the most important decision he can make to increase the mass-marketing appeal of the finished product … Well, almost. Even more important than choosing the right subject is choosing a “Grabber of a Title” … which I will hereinafter refer to as a “GOAT.””
– From Towers Club Info Marketing Report
Here’s what marketing powerhouse Dan Kennedy had to say about the idea behind How to Create Million Dollar Products!
“A high concept product is something that, when you say it – like if it was a book you don’t really need to read the book; you could just read the cover and it had some impact and influence.“Think & Grow Rich” falls into that category:
If you’ve never read the book, you’ve at least got the idea that there is some connection between thinking and being rich.
A high concept product is often very, very useful because people get it and are intrigued quickly and easily.”
– From Information Business Building Blueprints